Last updated on Mar 7, 2024
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Know your audience
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Showcase your process
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Be selective and diverse
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Get feedback and improve
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Here’s what else to consider
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Game UX design is a growing and exciting field that combines psychology, user research, and game design principles to create engaging and intuitive experiences for players. But how can you showcase your skills and projects to potential employers or clients? In this article, we'll share some tips on how to build a strong portfolio as a Game UX Designer.
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- Amani Maraby -- 2
1 Know your audience
Before you start creating your portfolio, you need to know who you are targeting and what they are looking for. Are you applying for a specific job or studio? Are you freelancing or looking for collaborators? Are you interested in a particular genre or platform? Research the expectations and preferences of your audience and tailor your portfolio accordingly. For example, if you are aiming for a mobile game company, you might want to focus on projects that demonstrate your understanding of touch interfaces, accessibility, and retention.
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- Amani Maraby --
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I performed UX research at work to find out what our audience wanted from a new e-commerce functionality. We discovered a strong preference for a shortened checkout process through user interviews and usability testing, which helped to successfully execute the change and significantly increase customer happiness and conversion rates.
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2 Showcase your process
One of the most important aspects of Game UX design is the process behind your decisions and solutions. Your portfolio should not only show the final outcomes of your projects, but also the steps and methods you used to get there. Include sketches, wireframes, prototypes, user tests, feedback, iterations, and metrics that illustrate your Game UX design process. Explain the goals, challenges, and results of each project, and how you applied Game UX principles and best practices to achieve them.
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In order to better understand our audience and improve the accessibility features of our software, I used UX research in my work. Through usability testing with people of different abilities and taking their opinions into consideration, we were able to successfully incorporate enhancements that made our product more user-friendly and inclusive for everyone.
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3 Highlight your skills
Your portfolio should also highlight your specific skills and competencies as a Game UX Designer. Depending on your background and experience, you might have different strengths and areas of expertise. For example, you might be good at conducting user research, creating user personas, designing user interfaces, prototyping, testing, or analyzing data. Make sure to showcase your skills in a clear and relevant way, and use appropriate tools and software to demonstrate your proficiency. For example, you might use Adobe XD , Unity , or Figma to create your prototypes and mockups.
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I demonstrated my abilities in interface design, prototyping, and effective version control for a smooth and iterative design workflow by skillfully facilitating real-time collaboration among team members through my mastery of Figma.
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4 Be selective and diverse
Quality over quantity is a key principle when it comes to building your portfolio. You don't need to include every project you ever worked on, but rather select the ones that best represent your Game UX design skills and achievements. Choose projects that are relevant, recent, and original, and that showcase your diversity and versatility as a Game UX Designer. For example, you might include projects that cover different genres, platforms, audiences, or stages of development. You might also include personal projects, game jams, or academic assignments that demonstrate your passion and creativity.
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- Amani Maraby --
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I worked on a large user research project throughout my UX design courses, creating several personas to represent various user segments and creating a bunch of prototypes. I demonstrated my capacity to develop user-centric solutions catered to diverse audience needs by identifying the most successful design that connected well with the general public through iterative testing and user input.
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5 Get feedback and improve
Finally, your portfolio is not a static document, but a dynamic and evolving one. You should always seek feedback and improvement opportunities for your portfolio, as well as your Game UX design skills. Ask for constructive criticism from peers, mentors, or experts in the field, and use it to refine and update your portfolio. You might also want to test your portfolio with potential users, such as recruiters, hiring managers, or clients, and see how they interact with and respond to it. Use analytics and metrics to measure the performance and impact of your portfolio, and optimize it accordingly.
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Collaborative learning was an important element of my Coursera UX design studies since we, the students, actively engaged in peer grading and conversations to improve our work. This interactive method allowed us to explore and improve our UX design skills as a group while also offering a variety of viewpoints on design principles and fostering a collaborative environment.
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6 Here’s what else to consider
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